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Apr. 20, 2025
First Off Announcements and the like. Sam: Happy Wednesday, Boston.
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising (think billboards, video screens, buses, blimps) has raised $3M in seed funding.
The company is trying to bring up to date the process of finding and acquiring OOH advertising inventory, which CEO and co-founder Sam Mallikarjunan called "ridiculously archaic." Its platform gives marketers a centralized location to locate, buy, deploy and measure their campaigns.
Now into today's main story, which stays at least a little bit on the same theme: transportation. The Big One A breakdown of the day's biggest innovation story. Sam: Some mobility innovation to bring to you today: Another dockless micromobility company is trying its hand at operating in Boston, braving tough winters and a history of unfriendly state and local policies.
The e-bike startup Wheels has launched on the University of Massachusetts Boston campus to operate more than a hundred of its devices, intended as a last-mile option for students, staff, faculty and visitors.
I talked to a Wheels exec, and another industry expert, about whether it can serve as a test case for Boston and micromobility more broadly.
"Hopefully it's an opportunity for the city to see how a program can work successfully and to model it when they're ready to start with a larger scope program," said the company's Will Sowers.
And our photographer Gary Higgins got some great shots of the devices in action.
Read more: Micromobility is back on the menu in Boston with a UMass trial run Making Moves Inside the people, companies and organizations making moves in Boston.
Player Personnel
Making Moves
In the Know The local startup and innovation stories you need to read today.
Elsewhere in Inno Stories from around the Inno network we think you'll dig.
Featured Jobs Below are featured jobs from our Careers Directory. To feature a job in this newsletter, read more.
In the Community The events and happenings to know in the ecosystem
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Sam: I'm playing softball tonight for the first time in years. And I'm filling in for a team in need of subs in their playoffs. What could go wrong?
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