CMS startup makes major acquisition
Austin- and San Francisco-based headless CMS platform company Contentstack said today that it has acquired real-time customer data platform Lytics for an undisclosed amount. The companies said the deal will bring audience insights, content analytics and profile management to the Contentstack platform. The deal will also bring some of Lytics' customers, such as Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation and Clorox to the Contentstack platform.
Lytics, co-founded in 2013 by James McDermott and Aaron Raddon, is based in Portland, Ore. and had raised about $58M. Contentstack, meanwhile, was founded in 2018 and has raised $169M, according to Crunchbase. It is led by founder and CEO Neha Sampat.
As part of the deal, McDermott will become the new global head of data products at Contentstack, which now has over 500 employees.
Startup with Austin offices promotes two leaders
Virginia-based Hypori, which provides virtual access to enterprise apps and data from mobile devices, said today that it has promoted Jim Cushman to president and Eric Wang to senior VP of product and engineering.
The company, which also has offices in Austin, was founded in 2021 and has raised about $43M, according to Crunchbase. Wang, who joined the startup in 2020, appears to be based in Austin. He was previously a senior VP of cloud operations at Austin-based Serenova.
HR tech company names new leader
Austin-based HR software company Asure (Nasdaq: ASUR) said Jan. 7 that it has selected Jay Whitehead to lead its AsurePay Platinum VIP Banking card and Marketplace businesses. He previously founded Human Resources Outsourcing Today magazine and HRO World conferences. He is also a partner at UCLA Ventures.
Asure, led by chairman and CEO Pat Goepel, has sustained double-digit revenue growth for the last three years running, going from $65M in 2020 to $119M last year, the ABJ reported in October last year.
Asure was founded as Forgent Networks in 1985. It went public in 1992 and rebranded as Asure in 2007.